WhatsApp servicing
Using WhatsApp for servicing and queries have become the norm for the majority of businesses. I think Absa Life should consider rolling out WhatsApp servicing at scale. It will also help customers not having to call the call centre and stay on the line unnecessarily.
Comments
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Interacting with customers on WhatsApp enhances a personal touch to the messages. Customers can communicate with the business just like the usually have chat to their friends or family members. Furthermore, WhatsApp nurtures one -on one communication where you can deal with each customer's requirements individually and in a more personalised manner to build trust.
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I support WhatsApp as a comms channel as its well used and being used increasingly by telco's so we cannot be left behind
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